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堪培拉代寫finance assignment essay 論文 作業

    Positioning and differentiation
    The positioning and differentiation for a product can create a valuable reference for the business and is helpful for a business to create its competitive advantages. In the chocolate bar industry, Hershey’s main competitors are Mars and Cadbury. The positioning of those companies is very high in consumers’ minds because of the quality of their minds. They have entered into the industry for many years and captured the leading market share (Brenner, 1999).
     
    In the face of the competition, Hershey has to boast their own differentiation of their products so as to create better positioning in consumers’ minds. Increasing different flavors to their candy bar can make people believe the increase of the effectiveness of their products. A wide variety of promotional strategies can be adopted, such as print advertising and public relation (The Hershey Company, 2012). The increase of different flavors and tastes fit for all customers can increase consumers’ satisfaction.
     堪培拉代寫finance assignment essay 論文 作業
    Target market
    The major target market are those who focus on the health aspect of Hershey’s kisses chocolates since nowadays people’s health situations are deteriorating and people’s health consciousness are improving. Although Hershey Kisses chocolates are advertised to those who care about health benefits, anyone can enjoy it. In that case, the target market may include young children, adults, athletes and older people(Zimmerman, 1993).堪培拉代寫finance assignment essay 論文 作業
英国代写_数学代写_c++/c代写_留学生代写怎么查出来?

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